Dabble & NBL link up for exciting new partnership - Dabble announced as new wagering partner of the NBL

The agreement unites one of Australia’s fastest-growing sporting competitions with a digital wagering brand that has redefined how fans interact with betting. By blending social media-style features with punting, Dabble allows users to follow, share and copy bets in real time — creating a dynamic, community-first experience.

NBL Group CEO David Stevenson said the partnership highlights the league’s focus on innovation and deepening its connection with fans.

“The NBL is all about creating experiences that bring fans closer to the game. Dabble shares that same vision, building community through interaction and conversation. With record attendances, broadcast viewership, and digital engagement, we’re proud to attract bold and innovative partners that share our ambition.

"We’re excited to welcome Dabble to the NBL family and look forward to delivering unique activations that enhance the game-day experience for fans across Australia and New Zealand.”

For Dabble, the partnership represents a natural fit. Emilie Jirsch, Dabble Chief Marketing Officer, said the two brands are united by their rapid growth and commitment to revolutionising fan experiences.

“It just makes sense for the fastest growing sports betting app to partner with the fastest growing sport in Australia.

"Dabble and the NBL have a shared vision to revolutionise experiences for the next generation of sports fans. Together, we’re excited to connect basketball fans to the action in ways that feel seamless, social and interactive.”

As the NBL’s official wagering partner, Dabble will look to bring its social-first features directly into the basketball experience, including:

With excitement building for the new season, the partnership ensures that fans across Australia and New Zealand will enjoy even more interactive ways to experience the NBL.